Between 1998 and 2002, Comedy Central produced and televised the annual roasts of the New York Friars' Club. After the original five-year agreement expired, the network began producing their own roasts in the same spirit. The first, featuring roastee Denis Leary (and produced by Leary's production company, Apostle), aired on August 10, 2003. The roast was the most watched program in the channel's history, excluding episodes of South Park.