Every week, three videos are chosen by the producers and voted on by the studio audience. The winner wins US$10,000, and is in the running for the $100,000 prize at the end of the season, while the runner-up receives $3,000, and third place banks $2,000. Very early in the show's run, the second and third prizes were a new TV and a new VCR, respectively. On the initial hour-long special, the grand prize was $5,000 with second and third places winning a new camcorder; the producer picked the winner, with no audience voting.