Web series “31,” is a supernatural thriller that will transform the way audiences receive creative content. In 31 explosive webisodes, each 31-seconds long, “31” begins its daily transmissions at 3:31 p.m. ET for 31 days beginning March 31, 2011. The vision of writer-director L.C. Cruell, “31” is truly unique. "It has the story arc of a film with the structure of television, told cliffhanger by cliffhanger, within the attention span of the Internet. It's the best of all three worlds," states Cruell.