Based on Melissa de la Cruz's best-selling novel, Witches of East End centers on Joanna Beauchamp (Julia Ormond) and her two daughters: Freya (Jenna Dewan-Tatum) and Ingrid (Rachel Boston), who are unknowingly their family's next generation of witches. Maggie Friedman wrote the pilot -- which was directed by Mark Waters -- and will executive produce with Erwin Stoff of 3 Arts Entertainment. The series comes from Fox 21.