Twenty-five single women compete to win the heart of rugby union star Gavin Henson in romantic settings across Europe. They begin on the Cote d'Azur, where they take part in a speed-dating test. At the end of the show, Gavin decides which girls he wants to take through to the next stage by giving them a red rose - and with only 15 flowers to go round, 10 of the hopefuls will be sorely disappointed to be leaving so early in the competition.