"Full Throttle Saloon" is an American reality television series. This is one show that's born to be wild! Every year, the "Full Throttle Saloon" is open for only ten days in August, when bikers from all over the world descend on the black hills of South Dakota for the Sturgis Motorcycle Rally. For bar owner Michael Ballard, the profits are huge, but the reality is intense. From managing a full staff of bartenders and dancing girls to hosting big name concerts and burlesque shows, keeping it together is more than most people could handle.